Blog by Sanjeev panday | Digital Diary

Looking for a list of free SEO‐related Chrome extensions that will help you to work faster and smarter? Then look no further.I asked the /r/bigSEO community to name their favorite free Chrome extensions.reddit favourite free chrome extensionsI received more than 60 suggestions. And some people even took the time to suggest a bunch of extensions (thank you!)reddit free chrome extensions listIn this post, I’ve consolidated the suggestions and split them into three categories (as I did with our list of the best free SEO tools):23 well‐known free Chrome extensions;30 lesser‐known free Chrome extensions;14 “freemium” Chrome extensions.I also added a few of my own favourite extensions to the list, as Google Chrome is my browser of choice, too.Let’s get started!SIDENOTE. We aim to keep this list fresh and up‐to‐date, at all times. So if you feel we’ve missed any useful free Chrome extensions for SEOs, you can suggest them for inclusion here 

WWW.MEERUTMART,COMMeerut MartWEBSITE AND DIGITAL MEDIA1.Web Design and Development all types(UI/UX, Responsive, SEO Friendly, W3 validate, ).# Static Website.# Dynamic website.# E-commerce website.(core,woo-commerce,Magento,coordinator.)# News Portals other all types of website. 2.DIGITAL MARKETING SERVICES# Social Media Marketing# SEO Marketing# Corporate Movies# Email Marketing# PPC# OMR# SEM 3.OTHER PROMOTIONAL SERVICES# Bulk SMS# IVR# Toll-free No.# Special Mail ID([email protected])# Google Business Verification(Google Map, Business Listening)# Company Products PPT 4.ADVERTISINGOutdoor Media.# Holding Advertising.# Wall painting advertising.# Digital Wall painting advertising.# Roadshows – Ground Activation and Promotions.# Rural activities.# Unipoles advertising.# Mobile Van activities.Indoor Media.# Mall Activation.ONLINE ADVERTISING.# Facebook, Google, LinkedIn or another platform.BRAND MANAGEMENT#Corporate Identity#Brand Management#Competitive Analysis#Insight Research#Positioning and StrategyPUBLIC RELATIONS#Image Building#Media MonitoringONLINE CATALOG FOR BUSINESS (1NATION, 1MARKET, 1IDENTITY [WWW.WEFRU.COM]).www.wefru.comFEATURE OF PRODUCTS.# Website (online Catalog) self manage account Free.# Unlimited Products Listening, Banner, Logo much more..# Rating system# Easy Share products of Catalog.# Enquiry System.# 80% chance your products or services on Google Search Result.# Self Control Admin Panel for manage Enquiry, products other.ONE STOP BUSINESS SOLUTIONS (WWW.TRADMATE.COM)www.tradmate.comBUSINESS REGISTRATION SERVICES# Proprietorship# Partnership# One Person Company# Limited Liability Partnership# Private Limited Company# Nidhi CompanyBusiness COMPLIANCES# GST Registration# MSME Registration# Professional Tax# TAN Registration# FSSAI Food License# Import Export Code# Digital Signature# Shops & Establishment Act# NGO Registration# ISO Certifications# PSARA Registration# Trademark registration# Trademark Objection# Trademark Assignment# Trademark RenewalTAX FILING SERVICES# Business Tax Filing# ITR-1 Form Filing# ITR-2 Form Filing# ITR-3 Form Filing# ITR-4 Form Filing# ITR-5 Form Filing# ITR-6 Form Filing# ITR-7 Form Filing# ROC Filing# Annual Filing# GST Return Filing# Trademark Watch

                TELL YOUR STORY. REACH MORE PEOPLE. GROW YOUR BUSINESS. PLEASE read the following carefully. WHAT WE ARE LOOKING FOR Content that is educational - think of a how-to guide. What can you teach others? What can you teach that is different from what has already been published? What can you write that will establish you as a true authority in this industry? Break down the steps people can follow, screenshots are great teaching tools. BASIC GUIDELINES FOR APPROVAL 1.Unique content that hasn't been published elsewhere. 2.Actionable how-to information our readers can learn from. 3. Avoid the basics people already know. Avoid general theorizing on abstract subjects and basic, obvious tips. Our audience is not new to the digital marketing field. 4. Link to credible resources if you want to ensure the reader understands the basics please link to credible resources. 5. Don't appear overly self-promotional that makes you appear less authoritative and hurts our blog. 6. Use relevant & timely research data and credible sources. 7. Should meet a need and offer a valid solution(s). 8. Be authoritative the writer must "know" their subject and it should be obvious in the writing. Authors need to be able to debate well in comments should the need arise. 9. Focus on being technically accurate the SEO community is not forgiving when it comes to inaccuracies. 10. Don't make claims that can't be backed up; focus on facts, and not opinions.     WHAT WE WON'T PUBLISH What we have already seen repeatedlywhat is your twist on something that is already known? Opinion-based or editorial articlesremember, teach - tips, strategies, steps to follow, etc. Articles with self-promotional linkslinks to relevant resources are fine. Articles that offer no valuewriters should read our blog & see what works with our audience. Hard to read articles with many grammatical errorswill not be considered.   HOW TO IMPRESS THE EDITING TEAM 1.Don't email us your articlesubmit it via our CMS so our entire editing team can see it. 2.Use title case in each headingwe admire those that do. 3.Run your article through a grammar/spelling checkerlike Grammarly. 4.Be open to making changes that will make your article amazingthe editors want you to look the best you can in front of a very large audience. 5.Eliminate contractionstoo many contractions make articles appear casual and not authoritative. 6.Make sure your post is well structuredplease use - headings, lists and so on. 7.Think of appealing visual presentationuse visuals. If you feel your post will benefit from additional imagery, infographics etc. but you don't have resources to create them, let us know. Our designers will be happy to help. DO YOU HAVE AN IDEA FOR A BLOG POST? By submitting a post, I agree to  Content Policy, and expressly consent to make my profile public. Write your first post If you have any questions you can reach out to our team at [email protected]

  Services Commission % Details of working WEFRU 35 to 40 fully involved (meeting, follow up  and final projects 5 to 10 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment SEO 35 to 40 fully involved (meeting, follow up  and final projects 5 to 10 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment SMO 35 to 40 fully involved (meeting, follow up  and final projects 5 to 10 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment STATIC WEBSITE 20 to 25 fully involved (meeting, follow up  and final projects 5 to 10 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment DYNAMIC WEBSITE 20 to 25 fully involved (meeting, follow up  and final projects 5 to 10 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment E-COMMERCE WEBSITE 20 to 25 fully involved (meeting, follow up  and final projects 5 to 10 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment OTHER WEBSITE 20 to 25 fully involved (meeting, follow up  and final projects 5 to 10 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment BULK SMS 5 to 7 fully involved (meeting, follow up  and final projects 2 to 3 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment OTHER PROMOTIONAL SERVICES 5 to 7 fully involved (meeting, follow up  and final projects 2 to 3 only Send Interested client details(Basic Information/ Contact Details) when project final then we give you, your Payment PARTNERSHIP FIRM REGISTRATION/LLP 10 fully involved (meeting, follow up  and final projects PROPRIETORSHIP FIRM REGISTRATION 20 fully involved (meeting, follow up  and final projects ONE PERSON COMPANY 10 fully involved (meeting, follow up  and final projects PVT LTD COMPANY 10 fully involved (meeting, follow up  and final projects TRUST/NGO/SOCIETY 10 fully involved (meeting, follow up  and final projects NIDHI COMPANY 10 fully involved (meeting, follow up  and final projects DIGITAL SIGNATURE CERTIFICATE 10 fully involved (meeting, follow up  and final projects INCOME TAX RETURN ITR 20 fully involved (meeting, follow up  and final projects PATENT / TRADEMARKS 10 fully involved (meeting, follow up  and final projects GST REGISTRATION/ GST FILING 20 fully involved (meeting, follow up  and final projects PAN /TAN APPLICATION 10 fully involved (meeting, follow up  and final projects PF/ ESIC REGISTRATION 10 fully involved (meeting, follow up  and final projects MSME / SSI REGISTRATION 20 fully involved (meeting, follow up  and final projects FSSAI CERTIFICATION 10 fully involved (meeting, follow up  and final projects ISO CERTIFICATION 10 fully involved (meeting, follow up  and final projects IMPORT EXPORT CODE IEC 10 fully involved (meeting, follow up  and final projects ACCOUNTING SERVICES 20 fully involved (meeting, follow up  and final projects TDS RETURN 10 fully involved (meeting, follow up  and final projects ANNUAL FILING ROC 10 fully involved (meeting, follow up  and final projects ANNUAL FILING LLP / OTHERS 10 fully involved (meeting, follow up  and final projects LEGAL DRAFTING / NOTARY 20 fully involved (meeting, follow up  and final projects

Sanjeev Pandey All, Digital marketing, Off Page SEO, Search Engine Optimization (SEO), Social Media Optimization (SMO)    Wefru.com Sr.No. Product Submission List for SEO 1. wefru.com 2. submit.allproducts.com.tw 3. bybloggers.net/showcase/submit/ 4. sellproducts.globalsources.com 5. submitmyinvention.com/submit/inventionhome 6. momsmarketonline.com/submit-product 7. whiteapricot.com/fab_finds/submit_line.php 8. faultlessinventors.com/submit_market_ready.asp 9. sharepointreviews.com 10 globalimexservices.com/broker_templates/0101 11. atlantaimporters.com 12. creativechristians.com/products.htm 13. sheheartsit.com/submit-your-product 14. ampsb.com/submit 15. submit.allproducts.com/submit_guide.php?l=en 16. poshlittle.com/baby/boutiques/baby-products-user-reviews/submit-new-product.html 17. submit.havearticles.com 18. wtstoyreview.com/index-3.html 19. aladdintrading.com/submit.htm 20. kentnews.com/product_submit.shtml 21. healthyvcare.com 22. homedosh.com/submit-your-products 23.   gourmetfoodclubs.com/submit.html 24. merchant.thefind.com/mc/claim.fhtml 25. reedepot.com 26. addme.com/product-feed-submission.htm 27.   pricepointshop.com/submit-product.asp SOME IMPORTANT WEBSITE THAT HELPS IN OFF PAGE SEO   TOP INFOGRAPHICS SUBMISSION SITES LIST FREE HIGH-QUALITY DIRECTORY SUBMISSION SITES LISTS 2000+ PRODUCT SUBMISSION WEBSITE LIST FOR SEO SOCIAL BOOKMARKING SUBMISSION LIST FREE HIGH PR DIRECTORY SUBMISSION SITES LIST SEARCH ENGINE/DIRECTORY LIST SEARCH ENGINE/DIRECTORY LIST PROFILE CREATION WEBSITES TOP LOCAL BUSINESS LISTING SITES LIST TOP HIGH PR ARTICLE SUBMISSION SITES LIST TOP VIDEO SHARING SITES   My final opinion on this article, How did you think I would know this article only when you comment below. Hope, this article might have liked it, how do you think you must comment down? If you want to give any suggestions now, please give us what we can do something new for you. If you have not subscribed to our blog yet, please subscribe. You can also share your personal tutorials and blogs with us. ([email protected]) मेरी अंतिम राय इस लेख पे कैसा लगा मेरा ये लेख मुझे तभी पता चलेगा जब आप निचे कमेंट करेंगे. उमीद है ये लेख पसंद आया होगा, कैसा लगा आप जरुर निचे comment कर के बताइए. अगर आप भी कोई सुझाव देना चाहते हो तो जरुर दीजिये जिस्से हम आपके लिए कुछ नया कर सके. हमारे Blog को अभी तक अगर आप Subscribe नहीं किये हैं तो जरुर Subscribe करें.  

KEYWORD RESEARCH TOOLSHere are the best tools for keyword research.SEMRUSHSEMRush is an awesome website research tool. You can check search engine or PPC stats on any website, seeyour rankings, or your competitor’s rankings. I love using it for keyword jacking.Here are 2 ways you can use this tool in just a few min:1. Easy Wins Method: Put in your website URL. Under Organic Research on the left, click positions. See whatyou’re ranking for on page 2, re-optimize your pages or add links (internal or external) to boost your rank.2. Keyword Jacking Method: Get your competitors domains and run a keyword report on them. Sort thereport by kw volume, jack their keywords and either add them to your existing pages or build out newpages. BOOM.KWFINDERQuickest keyword tool ever! This will show strength values that come from majestic (TF & CF), & Uniquelinking IPs for the top 10 results, as well as PR. Awesome.  You can use this in combination with all the keywordideas you got from Semrush (item #1). HOTH KEYWORD RESEARCH TOOLThis is basically a free version of SEMRush – Just put in a ! seed keyword and it will give you all kinds of variations aswell as traffic, CPC, and more.UBERSUGGEST! This is basically a google suggest scraper. Find all kinds  of long tails with this baby.AHREFS KEYWORD EXPLORER 2.0Ahrefs has come a long way and they just released their ! new keyword explorer. This has some interesting features that other tools don’t have like the “also rank for” feature.KEYWORDTOOL.IO ANOTHER VERY POPULAR KEYWORD SUGGESTION TOOL. OnSite SEO ToolsHere are the best tools for OnPage SEO.YOAST WORDPRESS PLUGINGreat tool for optimizing your wordpress site.HOTH Free SEO AnalyzerGet a quick on page audit for your site, for free!!Google Pagespeed InsightsSee how fast your website loads and how you canimprove it.!Google Mobile Friendly Test! See if Google considers your website mobile friendly.Backlink Analysis ToolsYou can check the backlinks of any site with these tools. I use them for all of the following:1. Overview of what’s going on with a site (any anomalies etc)2. Checking for over-optimization3. Checking competitors to see if they have any good links or to replicate their links4. Doing general research on domainsThat all being said, these 3 tools do about the same thing but each one has strengths & weaknesses. Here’s what I think about all 3:1. Ahrefs – Best at catching backlinks. Most accurate! checker.2. Open Site Explorer – Most commonly used statistics for judging website power or strength, however DA & PA metrics scale with spam so you really need to look at the actual backlinks too.!3. Majestic – Best for determining websites trust / strength.!MOZ SEO ToolbarThis cool toolbar will automatically run stats for you on all the websites you visit and put an overlay in search! results if you want. This is the quickest way to check stats as you’re browsing around.Moz Bulk Domain Checker for Google DocsWant to check a bulk group of domains? With this easy! tool, you can throw a bunch of domains into a Google doc and quickly get the moz DA / PA for them.Link Building ToolsHere are some great link building tools.AhrefsI had to include this here because Ahrefs has stepped up! so much in the last year. If I were to pick one tool, thismight be it.Guest Post TrackerNeed a huge list of guest post websites? This is it.!Ninja OutreachMakes link outreach easy. You can search for influencers! and reach out all in one tool.Pitchbox! A very highly rated outreach tool. You can use this toscore guest posts, submit to link roundups and more.Link Building ServicesShameless Plug – If you just want someone to build links! for you, we have it all.Point Blank Link Building StrategiesNot a tool, but an awesome resource with all kinds of linkbuilding strategies.!Ontolo! Awesome link prospecting tool.SEO Analytics & TrackingHere are the best tools for tracking.Improvely! Use this to track all your campaigns and get a detailedlook at what’s going on with your visitors.Google AnalyticsThe grand standard. I just use it on all my money sites!ClicklyA Google Analytics alternative.!Fresh Metrix (Rank Tracking)Easy rank tracking for national and down to the local! level. You can start for free and they have plans all theway up to the thousands of keywords.Serpfox (Rank Tracking)Nice & easy tool for rank tracking. Just plop in your URL,keywords and location and it will do all the tracking for! you. They have a free plan as well if you’re just gettingstarted.Serpbook (Rank Tracking)Similar to serpfox but with nice white label andautomated reporting.!Local Specific ToolsHere are the best tools for local SEO.WhiteSpark Local Citation FinderThis is the industry standard tool and it’s awesome.Basically you can drop in your main kw and city, it will go! out and find your competitors and see what citations theyhave, rank the citation sources by DA (Domain Authority)and show you which ones you are missing. This is thetool we use in HOTH Local.Local SEO Checklist! Nice and easy checklist to make sure you have the basescovered + more.! Rich Snippet Validator (Google)Validate that rich snippets are working on your local site.Schema CreatorCreates schema.org microdata for your local site.!Local SEO Quick Check (Moz)Quickly check where you stand with citations, duplicates,errors etc.!Free Review Montioring! This will monitor your reviews, and you can track reviewsof your competition.Bluementhals Local Business Category Tool! Cool tool to get all the categories you should be in onGoogle Places.Local Citation Audits & Custom Citation BuildingDoing local the right way. No cookie cutter solutions.Every campaign is customized and researched. As closeto push-button local as you can get.! Citation Cleanup ServiceIf you have incorrect or inconsistent citations, we’ll cleanthem up for you manually.My Call IQ.comCall tracking for SEO & PPC + Call scoring!Call FireCall tracking, text messaging, voice response, and more.!Free Review CheckerCheck your reputation with this free customer review! audit!Penalty ResearchHere are the best tools for penalty research.Panguin Tool! You can connect your Google Analytics account and itwill display when google updates happened so you cansee if drops in traffic match any Google updates.Ultimate Guide To Google Update HistoryAll of the Google updates + what really happened + case! studies.Removeem Anchor Text Over Optimization CheckerYou can check to see if you’re over optimized for any ofyour anchors.!Link Research ToolsThe industry standard in checking for toxic links. Be! careful though, this tool likes to classify links as toxiceven if they are not. Use this as a baseline but judge eachlink individually.Social MediaHere are the best tools for social media and expanding your presence.Lock My BrandRegisters your brand name on the top social media! websites in the world.Onepress Social LockerUse this tool to get more social shares on your blog.!Flare! This a cool social media share box.Buffer! Schedule posts for your social media accounts.InstagressAutomate your instagram marketing.!TweepiAutomate twitter marketing.!SEO Agency Building ToolsThese are tools you can use to build your SEO business.CalendlyYou can use this to avoid the dreaded back and forth of! finding a time to meet. This will let clients book meetingswith you.join.meThe easiest online screensharing app. Once you have theapp, you can just give the client the link and they don’thave to download anything (wow… right?)!close.ioThis is the CRM we use at The HOTH after checking out a bunch of different ones. It can be expensive, but this has! the features you’re looking for. One of the best things about this is that it creates a very customizable searchable database.SalesforceThe industry standard CRM in the cloud. Integrates with lots of other apps as well.!InfusionsoftCRM, Email Marketing, and E-commerce tools all in one.Often called confusionsoft.!OlarkLive Chat software, we use this to help customers getanswers faster. It really helps with on-site conversions!!InsightlyPopular small business CRM that integrates with Gmail.!Raven ToolsGood for generating large amounts of data together forclients and giving them their own log in to trackcampaigns. Can do on-site audits on the fly, track links! and rankings, and more!Authority Labs! Great rank tracking tool with an API.Asana! A very sleek project management app. I use thispersonally.Trello! Easy project management.SlackCommunication in one place for teams. They addednative voice calling so this is good for quick 1 on 1! meetings or team meetings.Get Harvest! Sleek time tracking app.FreshbooksFantastic invoicing / time tracking / bookeeping app.!BenchBookkeeping services for your business.Name & DescriptionLinkCheck Your Website W3 Validationhttps://validator.w3.org/Broken Link CheckDead link checkerhttp://www.brokenlinkcheck.com/broken-links.phphttp://www.deadlinkchecker.com/Word Press SEO ToolsSEO AutomaticAll In One SEO PackOnline Tools For Checking Your Websites Healthhttp://outshinesolutions.com/health/http://www.web-directories.ws/SOME VERY IMPORTANT SEO TOOLS FOR YOUVarvy: https://varvy.com/ Moz: https://moz.com/free-seo-toolsSmall SEO Tools: http://smallseotools.com/Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/Google Webmaster Tools: https://www.google.com/webmasters/Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/Google Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/u/0/Bing Webmaster Tool: http://www.bing.com/toolbox/webmasterQuickSprout: https://www.quicksprout.com/SimilarWeb: https://www.similarweb.com/BrowSeo: http://www.browseo.net/SEO SiteCheckup: https://seositecheckup.com/Robots.txt Genertaor: http://www.yellowpipe.com/yis/tools/robots.txt/XML Sitemap Generator: https://www.xml-sitemaps.com/Bulk DA Alexa Checker: http://www.freebulkseotools.com/bulk-pr-da-alexa-checker.phpXenu’s Link Sleuth: http://home.snafu.de/tilman/xenulink.htmlREDbot: https://redbot.org/Keyword Density Checker: https://www.seocentro.com/tools/seo/keyword-density.htmlSEO Workers: http://www.seoworkers.com/tools/analyzer.htmlWooRank – SEO Audit: https://www.woorank.com/Found – SEO Audit Tool: https://www.found.co.uk/seo-tool/SEMrush: https://www.semrush.com/SERPs Rank Checker: https://serps.com/tools/rank-checker/Remove’em – Anchor Text Optimization Tool: https://www.removeem.com/anchor-text-ratios/JSON-LD Schema Generator: https://hallanalysis.com/json-ld-generator/SEO Quake: https://www.seoquake.com/index.htmlAuthorityLabs – SEO Tracking: https://authoritylabs.com/DeepCrawl: https://www.deepcrawl.com/Raven Tools: https://www.deepcrawl.com/SEO PowerSuite: https://www.seopowersuite.com/SearchMetrics Suite: https://www.seopowersuite.com/KEYWORD RESEARCH TOOLSGoogle Keyword Planner: https://adwords.google.com/KeywordPlannerMoz Keyword Explorer: https://moz.com/explorerKeyword Tool: http://keywordtool.io/Kwfinder: https://kwfinder.com/Soovle:http://www.soovle.com/SERPs KW Research: https://serps.com/tools/keyword-research/UberSuggest: https://ubersuggest.io/SEMrush: https://www.semrush.comAnswer The Public – Visual KW Research: http://answerthepublic.com/Google Trends: https://trends.google.com/trends/Google Correlate: https://www.google.com/trends/correlate/TOP BACKLINKS CHECKER TOOLSAhrefs: https://ahrefs.com/Small SEO Tools: http://smallseotools.com/backlink-checker/Majestic SEO: https://majestic.com/SEMrush: https://www.semrush.com/Moz Open Site Explorer: https://moz.com/researchtools/ose/Backlink Watch: http://www.backlinkwatch.com/Rank Signals: https://www.ranksignals.com/Caphyon: http://www.advancedlinkmanager.com/Google Webmaster aka Search Console: https://www.google.com/webmasters/Yahoo/Bing Webmaster: http://www.bing.com/toolbox/webmaster/Open Link Profiler: http://www.openlinkprofiler.org/SEO PowerSuite – WebMeUp: http://webmeup.com/SEO Powersuite – SEO Spyglass: http://www.seo-spyglass.com/Monitor Backlinks: https://monitorbacklinks.com/seo-tools/free-backlink-checkerSEO Chat Internal/External Link Analyzer: http://tools.seochat.com/tools/page-link-analyzer-seo/Linkody: https://www.linkody.com/Traffic Travis: https://www.traffictravis.com/MoonSearch: http://www.moonsearch.com/CognitiveSEO: https://explorer.cognitiveseo.com/Kerboo: https://kerboo.com/solutions/backlink-analysisLink Research Tools: http://www.linkresearchtools.com/index-2/Google Link Operator: https://www.google.co.in/#q=link:deepanshugahlaut.com+-site:deepanshugahlaut.comSearch Metrics: https://suite.searchmetrics.com/en/research/links/backlink-analysis/Alexa: http://www.alexa.comLinkio: https://www.linkio.com/SOCIAL MEDIA SCHEDULING AND MANAGEMENTHootsuite: http://www.hootsuite.com/BufferApp: http://www.bufferapp.com/Social Oomph: https://www.socialoomph.com/Hashtagify: http://hashtagify.me/Friends+Me: https://friendsplus.me/SproutSocial: http://sproutsocial.com/CoSchedule: https://coschedule.com/Twitter – TweetDeck: https://tweetdeck.twitter.com/SOCIAL MEDIA COUNT TOOLSShared Count: http://www.sharedcount.com/Varvy – Social Media Count Tool: https://varvy.com/tools/social/Buzzswmo Chrome Extension: https://chrome.google.com/webstore/detail/buzzsumoDUPLICATE CONTENT CHECKER/PLAGIARISM CHEKER:Copyscape: http://www.copyscape.com/Small SEO Tools – http://smallseotools.com/plagiarism-checker/Dupli Checker: https://www.duplichecker.com/Siteliner: http://www.siteliner.com/Plag Spotter: http://www.plagspotter.com/WebConfs – Similar Page Checker: http://www.webconfs.com/seo-tools/similar-page-checker/Plagiarisma: http://plagiarisma.net/Dupeoff: http://dupeoff.com/CopyGator: http://www.copygator.com/Hive Digital: https://www.hivedigital.com/free-tools/duplicate-content/Plagium: http://www.plagium.com/Article Checker: http://www.articlechecker.com/Copyact: http://www.copyact.info.pl/Dustball: http://www.dustball.com/cs/plagiarism.checker/Paper Rater: http://www.paperrater.com/GOOGLE RANK CHECKERtinyranker: http://www.tinyranker.com

Google PageSpeed Insights Check the speed and usability of your site on multiple devices Moz Local Listing Score Keywordtool.io Google Analytics Google Search Console Bing Webmaster Tools Ahrefs' Backlink Checker

Do the contents of your head matter? Sorry for asking, of course they do, they are unique and full of the explored and unexplored possibilities. Do you keep an eye on your body? Sorry for asking, of course you do, and that sandwich was wholegrain (maybe). What about the & section of your site's HTML document? Do its contents influence how your site performs in the eyes of search engines?   Let's collect all the evidence that we have up to date and form a picture of SEO value of HTML tags in 2019. However, first, there are some definitions, so that we agree that we have the same thing in mind when thinking about HTML tags. HTML TAGS ARE… …chunks of text that exist in HTML. They are invisible to users (unless they look them up in the page's source code), and they provide data about your page to search engines. Thus, they help search engines understand what your content is about. They highlight the most important parts of your page to let it stand out in SERPs, which allows users to encounter your content. So, it is natural to assume that HTML tags must be a crucial part of on-page optimization, totally vital for SEO. It was like that till search engines decided not to always look at tags and get the info on their own. So, DO HTML TAGS STILL MATTER IN 2019? It is true that over the previous years, HTML tags' influence on rankings has been decreasing. And now webmasters can even choose not to use some tags in their HTML at all and be ok after that. However, there are still some tags that: Enhance user experience by providing better navigation and best match with queries; Give guidance to search engines on where to find the most important parts of the site or which parts to overlook; Make SERP snippets look more attractive and informative. Which tags are those lil' precious helpers, you may ask. Let's talk about each of them in details.   SECTION. 1. TITLE TAG. What is this? Title tags are usually used by search engines to determine the subject of a particular page and display it in SERPs. In HTML a title tag looks like that:   Your Fantastic TitleSEO value Title tags used to be of huge importance to search engines. A title tag is one of the first things that people see in SERPs. Thus, these tags used to be the ones that got stuffed with keywords up to madness. Today search engines still understand what a page is about from a title tag. However, with Google's shift to semantic search, the value of a title tag has got somewhat lower. For example, the researchers from Backlinko found that a keyword-optimized title tag was associated with a better ranking, but the correlation was smaller than it once was. Now the search engine is able to interpret a page's topic without exact keywords in the title but on the basis of all the elements of a page: meta description, images, users' activity metrics, and of course, content itself. In spite of all this evidence, we can't but agree that title tags are used in three places of the highest visibility: SERPs – here is the place where the user decides to click or not to click; Web-browser tabs – the visibility in this place is especially important when users have about a million open tabs in their browser (yes, you are not alone); Social networks – your title tag is used when the page is shared. The problem From time to time, Google chooses not to use your title tag but displays a different one. Pretty annoying, but Google is not the one to force into doing what you want. There are some reasons why this problem may occur: section, so if you use the alternative titles for these social networks, Google may also use them instead of your title tag. The title is keyword-stuffed - it is obvious to optimize your title for target keywords, however, it is important not to overdo it. Otherwise, Google will rewrite your title in a way it considers proper. The title does not match a query - Google may choose your page for a particular query even if your title does not match this query. In this case, the title may be sometimes rewritten for SERP. It is obvious that you cannot write a title that matches all the possible queries. However, if you see that Google rewrites your title for high-volume queries, then consider revising it. There are some alternative titles - Facebook and Twitter have their own tags in the How to optimize I think you should know it. It is really easy to optimize titles! There are some tips on writing the ones that Google will definitely like: Title length It is advisable to keep it under 70 characters long, otherwise it can be cut in SERPs, and some of your important words may be omitted. Plus, keep in mind that letter W occupies more space than, for example, letter I or some lower-case letters. Thus, if your title is rather long, it is advisable to avoid Caps Lock and count characters keeping in mind how much space they occupy. Remember to use character savers, like the ampersand (&) symbol instead of 'and', the slash (/) instead of 'or', etc. Anyway, a long title is not a mistake, there is no punishment for it. But I'm sure that you would like your titles to be fully seen in search results. To check on your titles, open your WebSite Auditor's project or create a new one, go to Content Analysis > Page Audit > Content optimization, and analyze the Title section.   It is also possible to edit your title in-app and see how it will look in SERPs. Go to Content Editor > Titles & Meta tags and make your title look awesome:   Title keywords If you do not want Google to rewrite your titles or punish you for causing poor user experience, please do not stuff your titles with a million keywords. However, it is still important to optimize titles for target keywords, just do it smart. Try to incorporate one or two keywords to make a descriptive and unique title. Write for your customers. It is clear that you want to attract more visitors, but you surely would like them to stay and convert, not bounce immediately. Use your keywords closer to the beginning of the title. This way, users who skim search results will notice your prominent information first. I would also recommend to avoid duplicate titles, as Google may think that you have duplicate content and penalize your website. Brand in a title In case you have a well-known brand, it is a good idea to use it in the title. It will be some kind of endorsement of your content by the quality and recognition associated with your brand. But, remember to use it in the end of the title (unless it is a Homepage or About page that should be naturally more brand-focused), so that unique information would be more visible. 2. META DESCRIPTION TAG. What is this? Meta description is a short paragraph of text in the HTML section of a page. It is usually displayed in a SERP snippet after website's title and URL. In HTML it looks like this:   SEO value The value of meta description is very close to the title's. It is an important element of a page that helps search engines to determine the subject of the page and allows users to understand whether the page matches their query. Though meta description is not a ranking factor, it still determines whether the user is going to click on your page thus influencing a click-through rate. Plus, an accurate description that matches your content will significantly reduce a bounce rate. Meta description can be seen in two places of the highest visibility: SERPs - meta description occupies the largest part of a SERP snippet; Social networks - meta description usually appears when people share your URL across social media channels. The problem Similar to the deliberate use of titles by Google, the description displayed in SERPs may differ from the one that you specified in the section. It appears that meta descriptions are even more query-dependent than titles. In one of the hangout sessions, John Mueller mentioned that they were adjusting the description on the basis of the user's query. As a rule, Google uses the description specified in the , but when there is a need for more information or more context to match the query, it can take some parts of the content as well. This is actually a reason why the search engine has started to display longer snippets. There are none few ways to tweak this problem, as you cannot possibly write the description to match all the queries. The most perfect thing you can do is write the description that matches best your page's content. How to optimize Meta description length Not so long ago, to be fully displayed in a SERP snippet, the meta description length had to be about 160 characters. Then gradually this value increased up to 300 characters. Finally, on December 2017, the snippets passed the 300-character mark. What should you do in this situation? Many people ran some experiments to understand what the safe length for meta description is. Well, the answer to this quest - there is no safe length. First of all, the description of any length is allowed. If it is too long, Google will cut it, but it is not a catastrophe. I think the safest way is still stick to ~300 characters and keep an eye on the latest findings on this subject. You can check out your meta descriptions in WebSite Auditor. In your project, go to Content Analysis > Page Audit > Content optimization, and analyze the Meta tags section.   It is also possible to edit your description in-app and see how it will look in SERPs. Go to Content Editor > Titles & Meta tags and experiment with your description:   Meta description as an ad for your page In the situation when Google plays around with your descriptions matching users' queries, why not create a description for users? Try to make such a description that advertises your page's content in a best and concise way possible. And avoid duplicate descriptions - search engines may think that you have duplicate content on your website. Plus, remember that search engines bold query's keywords in the descriptions. Such bolded words draw users' attention. So, optimizing your meta description for target keywords is still quite important. No quotation marks in meta description When you use double quotation marks in the HTML of meta description, Google will cut this text at the quotation mark when displaying it in SERPs. Thus, it is better to remove all the alphanumeric characters from your meta descriptions. Schema markup No kidding, you can actually make your SERP snippet rich. By using a special markup, you can add elements to your HTML that will make your snippets look more appealing to users. For example, they can be adorned with star ratings, customer ratings, images, additional product information, etc. Thanks to Google, you don't have to be a web developer if you need to mark up the structured data on a website. You can use Structured Data Markup Helper. Before adding the schema markup chunk of HTML to your pages, remember to preview your snippets by copying and pasting your page's source code into Google's Testing Tool. 3. OPEN GRAPH TAGS. What is this? Open Graph (OG) tags are additional meta tags in HTML section of a page that allow any webpage to become a rich object in social networks. It was first introduced by Facebook in 2010 and further recognized by other major social media platforms (LinkedIn, Google+, etc.) In HTML it can look like this:   SEO value OG tags let you control how the information about your page is represented when shared via social channels. This possibility may help you enhance the performance of your links on social media, thus driving more click-throughs and increasing conversions. How to optimize Before you decide to implement OG tags to your HTML, consider some optimizing. There are quite a few Open Graph tags, I will give a few tips on the most important and popular ones. OG title It is clear, here you specify your content's title. You can copy-paste your title tag if you think that it is compelling enough for social media channels. Keep in mind that it should be between 60-90 characters, otherwise, it may be truncated. OG type With the help of this tag, you can describe what kind of object you are ready to share: a website, post, video, company, etc. You can check the complete list here. This tag is considered important when your page has the Like button. It may help to determine whether your content will appear in the Facebook user's interest section in case she or he "Likes" it. In most cases, the type is "website", because you mostly share links to websites. If so, you do not need to specify the type in the code, it will be read as such by default. OG description This one is very similar to the meta description tag. However, it won't be displayed in SERPs, it will be shown as the summary when your page is shared. For this reason, there is no point in craftily sneaking your keywords into this particular description. Your main task here is to make it speak to your potential audience and drive more clicks. As for the length, it is considered to be a good practice to keep it about 200 characters. OG image This is a real ace up your sleeve. An image will make your shareable link 500% more attractive. So give it your best shot. It is clear that the image should catch an eye, call for suitable associations. You can place some text upon your OG image to either reiterate the main point of your content or call to any action. Just try to place text (or the most significant part of it) in the middle of an image, as for example, Facebook likes to trim the sides of thumbnails. The recommended resolution for the OG image is 1200×627 pixels, the size - up to 5MB. Once you are done with your OG meta tags, you can check how everything looks like with the help of Open Graph Object Debugger, a tool created by Facebook. Twitter cards Twitter cards are very similar to OG tags (title, description, image, etc.), but they are used exclusively by Twitter. Though now tweets can exceed historic 140 characters, these cards are a nice extension that allows your tweet to stand out in the crowd of common text tweets. There are a few types of twitter cards out there: Summary card – apart from the original tweet, there is a preview of your page's content, which is good for highlighting blog posts, products, news, etc.Title: 70 charsDescription: 200 chars Image: 120x120px, up to 1MB Summary card with a large image - this card is similar to the previous one, but it contains a larger image. The image can also include some text that conveys the main point of your page's content, a call to action, or something really provoking to click.Title: 70 chars Description: 200 chars Image: 280x150px, up to 1MB Player cards - such cards enable users to play videos or audios within a tweet.Description: 200 chars Video: H.264, baseline profile, level 3.0, up to 640 x 480 pixels at 30fps. Audio: AAC, Low Complexity Profile App cards - such cards enable users to download mobile apps right from a tweet. They feature a name, a description, an icon, a rating, and a price.Title: rendered from app ID Description: 200 chars Image: rendered from app ID Note: Only one card-type per page is supported. Once you are ready with your Twitter card's elements, you have to do two things: Set up the cards for your pages. Start here. Validate your cards here. The validator tool will let you check whether there are any errors and let you preview your cards. Player cards need to be additionally approved by Twitter. Use this guide to find out how to do it. 4. ROBOTS TAG. What is this? A robots tag is an element in the HTML of a page that informs search engines which pages on your site should be indexed and which should not. Its functions are similar to robots.txt's. But it is generally used to prevent search engines from indexing individual pages, while robots.txt prevents them from indexing a whole site or any its part. In HTML it can look like this:   SEO value It is not that a robots tag may help you boost your rankings, but you can use it to save your rankings in case you have to block some pages from indexing. For example, you can have some pages with rather thin content that you are not interested in being indexed in search, but which you would like to keep. In this case, you can just add a noindex tag for this page. How to optimize Correct use of a robots tag If you do not add this tag to your HTML, search engines will crawl and index all your pages by default. It only makes sense to use a robots tag if you want to change any of these parameters. Plus, if any page is in the section that is disallowed from crawling by a robots.txt file, then any robots tag in HTML of this page will be ignored. Correct use of robots tag's parameters Google understands and respects the following parameters that you can specify in your robots tag: Noindex - prevents search engines from indexing a page; Nofollow - prevents the search engine from following ALL the links on the page (that's why it is different from the nofollow attribute that is applied on an individual URL level); Noarchive - prevents a cached copy of the page to appear in search results; Nosnippet - prevents a description of the page to appear in search results as well as prevents caching of the page; None - the same as "noindex, nofollow". Note that Google understands any combinations of lowercase and uppercase that you use for your robots tag parameters. Robots tag and safety Beware that malicious crawlers may ignore all your robots tag's parameters, so if you use them as a measure of security, it won't do you any good. If you have any private information that you would like to keep from public, opt for a more secure approach, like password protection, for example. 5. CANONICAL TAG. What is this? When you have a few pages with identical content, you can use a canonical tag to tell search engines which page should be prioritized. In HTML it may look like this:   SEO value A canonical tag is important for SEO in two ways. First of all, it not only tells search engines which page out of a few similar ones is more important, it also shows them that such pages are not duplicate content. As duplicate content is punished by death penalized, this tag is a killer feature. Second, it prevents cannibalization that happens when pages that are less important than other similar ones get higher rankings. How to optimize Open your WebSite Auditor's project, go to Site Structure > Site Audit, and pay attention to the On-page section, namely to Duplicate titles and Duplicate meta descriptions.   In case you have a few URLs with identical content, specify a element in the page's HTML.   SECTION. 6. HEADER TAGS. What is this? Header tags are the headings (h1-h6) you use to structure your page. In HTML a header tag may look like this:   Your irresistibly appealing heading   SEO value It is no secret - it is totally ok not to use header tags at all. Everything will surely be fine. However, these tags help search engines read your content in a more efficient way. The order of your header tags (h1 to h6) shows the level of importance of each section. What's more, when a page is level-structured, it is much easier for visitors to read it and comprehend the most important parts in a short amount of time. Plus, from time to time, Google likes to make list-type featured snippets out of the headings of a particular page (it usually works for guides and instructions). The h1 of your page will match the query, and your subheadings (h2, for example) will make a chronological list in a featured snippet. The result will be displayed similar to this: As you may remember, a featured snippet occupies the position above all the results. It is a nice and free opportunity for better visibility. How to optimize Hierarchical order of headings The hierarchy of your headings will let search engines comprehend your content better. As you know, now they take all the factors into consideration to give the best matching answers to our queries. It is considered to be a good practice to use one h1 per page and further break up your content logically into sections with h2. If necessary, you can further segment h2 sections with h3, h4, and so on. Just do not stuff your page with an array of different headings. Use them strategically to introduce the main point of each section. Keep in mind, while the usage of one h1 per page made a real SEO difference before HTML5's popularity, now it is possible to use a few h1 tags per page. As a result, now the importance of these tags as well as of the whole header tag hierarchy has lessened. Keyword-optimized headings As your headings introduce main points of each section of the page, it is a good idea to include your target keywords and their synonyms into them. Moreover, usually your h1 (if you use it once as a page's title) will be similar to your title tag in HTML. Thus, it will be already optimized in line with the title tag. No keyword-stuffing though! Go for a nice long-tail keyword. To check your headings for keywords, open your WebSite Auditor's project, go to Content Analysis > Page Audit > Content optimization, and analyze the Body section:   Visible headings While search engines read your meta tags, your visitors read text. Thus, you have to not only enhance the indexing of your content but also user experience. When you use h1 as the title of your page, try to make it visible to visitors, as most likely, this h1 conveys the main topic of your page's content. Thus, it should be: bigger than all the other text elements of your page; noticeable at one glance: use different formatting and styling elements to make it stand out. 7. ALT ATTRIBUTE. What is this? The alt text attribute is a part of an image tag, and it provides a description for an image. In HTML it may look like this: SEO value Alt text plays a major role in image optimization. It makes your images accessible both to search engines (by telling them what a particular image means) and to people (by displaying an alternative text in case a particular image cannot be loaded or helping screen readers convey images). How to optimize Empty alt texts If you want to use this additional opportunity to rank higher by means of image optimization, then first of all, check for empty alt texts. This is where you miss this opportunity whatsoever. Open your WebSite Auditor project, go to Site Structure > Site Audit, and pay attention to the Images section.   Useful images Attention, if you have thousands of images, you do not have to optimize each one (PHEW!). Pay attention mostly to those that convey some useful data, not the ones that are used just for entertainment and decoration. The useful images are images of products, screenshots of some processes, your logo, infographics, diagrams, etc. Keyword-optimized alt texts Yes, I think, you've guessed, alt texts are one more opportunity to use your target keywords. And you know the drill - do not overuse them! Write the description that provides context to your content and use a keyword where it is suitable. Keyword-optimized images will work great in combination of the factors that search engines take into account when ranking pages. Plus, try to keep your descriptions rather short - about 125 characters, as screen readers will cut off alt texts at around this mark. Anchor text Anchor text is the text with which you link to pages. Below, you can see an example of what a hyperlink without anchor text and a hyperlink with anchor text would look like in the HTML. Keyword Text You see, the devil is in the details. None of these tags can directly influence your SEO success, but they have more than one way to influence it indirectly. It is a wise thing to get to know what you have in your &, how it works, and what you can do to make some tags work for you. In case you have more tips on using tags for your SEO, welcome to share them in the comments! Do the contents of your head matter? Sorry for asking, of course they do, they are unique and full of the explored and unexplored possibilities. Do you keep an eye on your body? Sorry for asking, of course you do, and that sandwich was wholegrain (maybe). What about the &section of your site's HTML document? Do its contents influence how your site performs in the eyes of search engines? Let's collect all the evidence that we have up to date and form a picture of SEO value of HTML tags in 2019. However, first, there are some definitions, so that we agree that we have the same thing in mind when thinking about HTML tags. HTML TAGS ARE… …chunks of text that exist in HTML. They are invisible to users (unless they look them up in the page's source code), and they provide data about your page to search engines. Thus, they help search engines understand what your content is about. They highlight the most important parts of your page to let it stand out in SERPs, which allows users to encounter your content. So, it is natural to assume that HTML tags must be a crucial part of on-page optimization, totally vital for SEO. It was like that till search engines decided not to always look at tags and get the info on their own. So, DO HTML TAGS STILL MATTER IN 2019? It is true that over the previous years, HTML tags' influence on rankings has been decreasing. And now webmasters can even choose not to use some tags in their HTML at all and be ok after that. However, there are still some tags that: Enhance user experience by providing better navigation and best match with queries; Give guidance to search engines on where to find the most important parts of the site or which parts to overlook; Make SERP snippets look more attractive and informative. Which tags are those lil' precious helpers, you may ask. Let's talk about each of them in details.   SECTION. 1. TITLE TAG. What is this? Title tags are usually used by search engines to determine the subject of a particular page and display it in SERPs. In HTML a title tag looks like that:   Your Fantastic TitleSEO value Title tags used to be of huge importance to search engines. A title tag is one of the first things that people see in SERPs. Thus, these tags used to be the ones that got stuffed with keywords up to madness. Today search engines still understand what a page is about from a title tag. However, with Google's shift to semantic search, the value of a title tag has got somewhat lower. For example, the researchers from Backlinko found that a keyword-optimized title tag was associated with a better ranking, but the correlation was smaller than it once was. Now the search engine is able to interpret a page's topic without exact keywords in the title but on the basis of all the elements of a page: meta description, images, users' activity metrics, and of course, content itself. In spite of all this evidence, we can't but agree that title tags are used in three places of the highest visibility: SERPs – here is the place where the user decides to click or not to click; Web-browser tabs – the visibility in this place is especially important when users have about a million open tabs in their browser (yes, you are not alone); Social networks – your title tag is used when the page is shared. The problem From time to time, Google chooses not to use your title tag but displays a different one. Pretty annoying, but Google is not the one to force into doing what you want. There are some reasons why this problem may occur: section, so if you use the alternative titles for these social networks, Google may also use them instead of your title tag. The title is keyword-stuffed - it is obvious to optimize your title for target keywords, however, it is important not to overdo it. Otherwise, Google will rewrite your title in a way it considers proper. The title does not match a query - Google may choose your page for a particular query even if your title does not match this query. In this case, the title may be sometimes rewritten for SERP. It is obvious that you cannot write a title that matches all the possible queries. However, if you see that Google rewrites your title for high-volume queries, then consider revising it. There are some alternative titles - Facebook and Twitter have their own tags in the How to optimize I think you should know it. It is really easy to optimize titles! There are some tips on writing the ones that Google will definitely like: Title length It is advisable to keep it under 70 characters long, otherwise it can be cut in SERPs, and some of your important words may be omitted. Plus, keep in mind that letter W occupies more space than, for example, letter I or some lower-case letters. Thus, if your title is rather long, it is advisable to avoid Caps Lock and count characters keeping in mind how much space they occupy. Remember to use character savers, like the ampersand (&) symbol instead of 'and', the slash (/) instead of 'or', etc. Anyway, a long title is not a mistake, there is no punishment for it. But I'm sure that you would like your titles to be fully seen in search results. To check on your titles, open your WebSite Auditor's project or create a new one, go to Content Analysis > Page Audit > Content optimization, and analyze the Title section.   It is also possible to edit your title in-app and see how it will look in SERPs. Go to Content Editor > Titles & Meta tags and make your title look awesome:   Title keywords If you do not want Google to rewrite your titles or punish you for causing poor user experience, please do not stuff your titles with a million keywords. However, it is still important to optimize titles for target keywords, just do it smart. Try to incorporate one or two keywords to make a descriptive and unique title. Write for your customers. It is clear that you want to attract more visitors, but you surely would like them to stay and convert, not bounce immediately. Use your keywords closer to the beginning of the title. This way, users who skim search results will notice your prominent information first. I would also recommend to avoid duplicate titles, as Google may think that you have duplicate content and penalize your website. Brand in a title In case you have a well-known brand, it is a good idea to use it in the title. It will be some kind of endorsement of your content by the quality and recognition associated with your brand. But, remember to use it in the end of the title (unless it is a Homepage or About page that should be naturally more brand-focused), so that unique information would be more visible. 2. META DESCRIPTION TAG. What is this? Meta description is a short paragraph of text in the HTML section of a page. It is usually displayed in a SERP snippet after website's title and URL. In HTML it looks like this:   SEO value The value of meta description is very close to the title's. It is an important element of a page that helps search engines to determine the subject of the page and allows users to understand whether the page matches their query. Though meta description is not a ranking factor, it still determines whether the user is going to click on your page thus influencing a click-through rate. Plus, an accurate description that matches your content will significantly reduce a bounce rate. Meta description can be seen in two places of the highest visibility: SERPs - meta description occupies the largest part of a SERP snippet; Social networks - meta description usually appears when people share your URL across social media channels. The problem Similar to the deliberate use of titles by Google, the description displayed in SERPs may differ from the one that you specified in the section. It appears that meta descriptions are even more query-dependent than titles. In one of the hangout sessions, John Mueller mentioned that they were adjusting the description on the basis of the user's query. As a rule, Google uses the description specified in the , but when there is a need for more information or more context to match the query, it can take some parts of the content as well. This is actually a reason why the search engine has started to display longer snippets. There are none few ways to tweak this problem, as you cannot possibly write the description to match all the queries. The most perfect thing you can do is write the description that matches best your page's content. How to optimize Meta description length Not so long ago, to be fully displayed in a SERP snippet, the meta description length had to be about 160 characters. Then gradually this value increased up to 300 characters. Finally, on December 2017, the snippets passed the 300-character mark. What should you do in this situation? Many people ran some experiments to understand what the safe length for meta description is. Well, the answer to this quest - there is no safe length. First of all, the description of any length is allowed. If it is too long, Google will cut it, but it is not a catastrophe. I think the safest way is still stick to ~300 characters and keep an eye on the latest findings on this subject. You can check out your meta descriptions in WebSite Auditor. In your project, go to Content Analysis > Page Audit > Content optimization, and analyze the Meta tags section.   It is also possible to edit your description in-app and see how it will look in SERPs. Go to Content Editor > Titles & Meta tags and experiment with your description:   Meta description as an ad for your page In the situation when Google plays around with your descriptions matching users' queries, why not create a description for users? Try to make such a description that advertises your page's content in a best and concise way possible. And avoid duplicate descriptions - search engines may think that you have duplicate content on your website. Plus, remember that search engines bold query's keywords in the descriptions. Such bolded words draw users' attention. So, optimizing your meta description for target keywords is still quite important. No quotation marks in meta description When you use double quotation marks in the HTML of meta description, Google will cut this text at the quotation mark when displaying it in SERPs. Thus, it is better to remove all the alphanumeric characters from your meta descriptions. Schema markup No kidding, you can actually make your SERP snippet rich. By using a special markup, you can add elements to your HTML that will make your snippets look more appealing to users. For example, they can be adorned with star ratings, customer ratings, images, additional product information, etc. Thanks to Google, you don't have to be a web developer if you need to mark up the structured data on a website. You can use Structured Data Markup Helper. Before adding the schema markup chunk of HTML to your pages, remember to preview your snippets by copying and pasting your page's source code into Google's Testing Tool. 3. OPEN GRAPH TAGS. What is this? Open Graph (OG) tags are additional meta tags in HTML section of a page that allow any webpage to become a rich object in social networks. It was first introduced by Facebook in 2010 and further recognized by other major social media platforms (LinkedIn, Google+, etc.) In HTML it can look like this:   SEO value OG tags let you control how the information about your page is represented when shared via social channels. This possibility may help you enhance the performance of your links on social media, thus driving more click-throughs and increasing conversions. How to optimize Before you decide to implement OG tags to your HTML, consider some optimizing. There are quite a few Open Graph tags, I will give a few tips on the most important and popular ones. OG title It is clear, here you specify your content's title. You can copy-paste your title tag if you think that it is compelling enough for social media channels. Keep in mind that it should be between 60-90 characters, otherwise, it may be truncated. OG type With the help of this tag, you can describe what kind of object you are ready to share: a website, post, video, company, etc. You can check the complete list here. This tag is considered important when your page has the Like button. It may help to determine whether your content will appear in the Facebook user's interest section in case she or he "Likes" it. In most cases, the type is "website", because you mostly share links to websites. If so, you do not need to specify the type in the code, it will be read as such by default. OG description This one is very similar to the meta description tag. However, it won't be displayed in SERPs, it will be shown as the summary when your page is shared. For this reason, there is no point in craftily sneaking your keywords into this particular description. Your main task here is to make it speak to your potential audience and drive more clicks. As for the length, it is considered to be a good practice to keep it about 200 characters. OG image This is a real ace up your sleeve. An image will make your shareable link 500% more attractive. So give it your best shot. It is clear that the image should catch an eye, call for suitable associations. You can place some text upon your OG image to either reiterate the main point of your content or call to any action. Just try to place text (or the most significant part of it) in the middle of an image, as for example, Facebook likes to trim the sides of thumbnails. The recommended resolution for the OG image is 1200×627 pixels, the size - up to 5MB. Once you are done with your OG meta tags, you can check how everything looks like with the help of Open Graph Object Debugger, a tool created by Facebook. Twitter cards Twitter cards are very similar to OG tags (title, description, image, etc.), but they are used exclusively by Twitter. Though now tweets can exceed historic 140 characters, these cards are a nice extension that allows your tweet to stand out in the crowd of common text tweets. There are a few types of twitter cards out there: Summary card – apart from the original tweet, there is a preview of your page's content, which is good for highlighting blog posts, products, news, etc.Title: 70 charsDescription: 200 chars Image: 120x120px, up to 1MB Summary card with a large image - this card is similar to the previous one, but it contains a larger image. The image can also include some text that conveys the main point of your page's content, a call to action, or something really provoking to click.Title: 70 chars Description: 200 chars Image: 280x150px, up to 1MB

INTERNATIONAL SEO WHAT IS INTERNATIONAL SEO? International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business. DO YOU NEED TO GO INTERNATIONAL? If you know that a good share of your website visitors come from a different country than where you're located, speak different languages, or both, then it may be time to make some changes to your website to create a better experience for all of your international visitors. On the surface, international SEO may seem like a totally foreign concept, but in reality, you may be more familiar with it than you know. Think of international SEO as geotargeting, but instead of optimizing your website to attract traffic from your city or state, you're optimizing it for different countries and languages. If you're looking to create a completely internationalized site (i.e., one that specifically targets a different country and a different language), your high-level to-dos for accomplishing this "international geotargeting" are threefold: Specify your target country and/or region with an international-friendly URL structure (country targeting). Establish which language your pages are targeting with the use of language tags (language targeting). Create and maintain content in your target users' language(s). These are the raw materials with which you'll actually rank. Sometimes, you may be only looking to target a specific language or a specific country. In these cases, you may only want to work towards one or two of those three goals. Say, for example, you have an online clothing company that specializes in T-shirts with slogans in Spanish. Since Mexico is just as relevant to your business as Spain, you'd want to target the Spanish language, but not any specific country. INTERNATIONAL SEO BEST PRACTICES URL STRUCTURES FOR INTERNATIONAL SITES There are a few URL structures webmasters can employ to target a particular country with their websites. They include using a country code top-level domain (ccTLD), a subdomain, a subdirectory or subfolder, a gTLD with language parameters, or even using a different domain name entirely. Let's take a closer look at each one of these options: ccTLD - As defined by Google, ccTLDs use two-letter codes to indicate to users and search engines in which country, sovereign state, or dependent territory a website is registered. Note that some country codes, like .ly for Libya, are used so commonly for other purposes that Google treats them generically. Subdomain - Internationalized content is placed on a separate "third-level domain" that may or may not pass or receive link equity from the root domain. Subdirectory - Internationalized content is placed in a specific subdirectory, or subfolder, of a root domain. gTLD with language parameters - A general top-level domain (like .com, .net, or .org) is targeted to speakers of a specific language by appending a URL parameter. Different domain  - Internationalized content is placed on an entirely different root domain than the non-internationalized site. Search engines may interpret each different URL structure slightly differently, so each technique has its pros and cons - including the resources required to implement and maintain them. Before choosing the right structure for you, it's worth looking into more details about each option. This table looks at a few combinations of potential URL structures that could be used to internationalize a site and who search engines interpret each structure is trying to target: Whichever structure you choose, Google recommends that you organize your hierarchy in a similar way in each section of your site so that it's intuitive and easily crawlable. LANGUAGE-TARGET YOUR WEBSITE (OR WEBSITE PAGES) Show search engines which languages you're set up to handle using hreflang or language meta tags - bits of code that indicate in which language(s) your content is available. The following example would tell Google that an alternate version of the content is available in French at the link provided: Example hreflang tag: A few other best practices: Make sure that everything from your site navigation, to your content, to your help desk, is in the primary language of the region you're targeting. Don't use machine translations (they're still just not good enough). Don't automatically redirect a user to a different language based on location. It's fine to suggest an alternate language site, but you don't know (without asking) if that English-language searcher in France is an expat, a student of foreign language, or someone who's lost on the internet. Stay away from using cookies or scripts to show different-language versions of page. Search engines can't crawl that type of dynamic content, and human users may not be able to see it, either. TAILOR YOUR CONTENT TO YOUR TARGET USER'S LANGUAGE AND CULTURE Make sure you are providing information that's suited to your target audience(s). By using the local language, currency, and timezone together with contact information like addresses and phone numbers, you're sending users and search engines strong signals that they're in the right spot. Also think about cultural differences when you're creating your design and content. Different regions look at things like color, layout, and style of humor in very different ways. By making it unambiguously clear that your page is for them, you're increasing the chances that they'll have a positive experience. It's also worth noting that, implemented properly, international SEO should be nearly invisible to users. They should simply get relevant content, in their language, and within their region (when applicable). So, the signals are far more about helping search engines show the right content to the right people than they are about cluing users in. OTHER SEO SIGNALS Other signals to show search engines that your site targets a specific country include: Hosting your site on a local IP Linking to local content Building links from local resources Finding ways to rank on local search engines like Yandex in Russia and Baidu in China INTERNATIONAL TARGETING IN A NUTSHELL If you're targeting a specific country, think about using a ccTLD. But, if you are focusing on language targeting only, a ccTLD probably isn't your best choice as they're meant for targeting a specific geographic area and not specifically the language spoken there. In these cases, you'll likely want to use a different internationalization technique such as using hreflang, subfolders, or subdomains in combination with or instead of using a ccTLD. If you choose not to use a ccTLD for your internationally targeted site, check out this discussion of the pros and cons of subdirectories versus subdomains. KEEP LEARNING The Guide to International SEO – Just getting acquainted with international SEO? Start here. The International SEO Checklist – Aleyda Solis walks you through everything you need to know to get started with international SEO. International SEO – Google Technical Support Top 15 Myths for International SEO – Kaitlyn presents the story of how international SEO has evolved over the years and digs into what and what not to worry about in this process. PUT YOUR SKILLS TO WORK Keyword Rankings – If you have an active campaign for your website, track keywords and ranking pages for your site plus three competitors in up to four different international search engines. MozBar – When you're doing some competitive research in a search engine results page, you can pull up real-time ranking info for your keyword queries and check out those results for the specified target region. International SEO ROI Calculator – This calculator helps you decide if an international SEO effort will produce a good return for your company at this time.

WEB DESIGNING क्‍या है ? जब हम किसी भी Website को बनाते है, update करते है, या plan करते है तो उसको हम Web Designing कहते है। जैसे कि एक बिल्‍डर का काम बिल्‍डिंग बनाना होता है, उसी तरह से Web Designer का काम website को बनाना होता है। Web Designing के दो हिस्‍से होते है : Front End Web Design और Back End Web Developer. एक अच्छा Web designer वही होता है जो इस बात का ध्यान रखता है कि user उसके website में क्या देखना चाहता है और उसका primary goal यही होता है कि audience की requirements को समझे और उसे पूरा करे।   FRONT END WEB DESIGN: जैसे कि नाम से पता चलता है कि Front End Web Design Front मे deal करती है, यानि कि उस हिस्‍से से जो कि User (Visitor) को दिख रहा है। जब हम किसी भी Website को खोलते है तो हमारे सामने जो भी बना आता है वो सब Front End designer का काम होता है। Front End Web Designing से हमारा मकसद सिर्फ website को सुन्‍दर बनाना ही नही होता, web designing के द्वारा हमें ये भी ध्‍यान रखना होता है कि कौन सी चीज कहॉं जुडे जिससे हमारी website पर आने वाले visitor को कोई दिक्‍कत ना हो। अगर हम इसे एक Car से compare करे तो Front End designer का काम गाड़ी को सुन्‍दर बनाना है, गाड़ी के engine से उसका कोई मतलब नही है, गाड़ी के अन्‍दर की बैटरी Engine वो सब Back End Developer का काम है। BACK END WEB DEVELOPER Web Developer website के दिमाग को बनाता है, जैसे कि website पर अगर कोई फार्म भरेगा तो वो किसके पास पहुँचना चाहिये, कोई ID/Password डालता है तो कौन सी profile खुलनी चाहिये ऐसी चीजो से । Back End Developer का काम visitor को नही दिखता, लेकिन development के बिना बढिया website नही बन सकती।   FRONT END WEBSITE DESIGN करते समय किन-किन बातों का ध्यान रखा जाता है? TARGET AUDIENCE सबसे पहली और जरूरी चीज होती है Target audience यानि के आपके वेबसाइट में आने वाले visitors, जब आपको अपने website के audience के बारे में पता चल जाता है तो आपका काम काफ़ी आसान हो जाता है। इससे आपको समझ आ जाता है कि आपके audience किस प्रकार के हैं वे किस तरह के content को पसंद करते है, अब इसके अनुसार आप आगे अपनी site को design कर पायेंगे। Example के लिये आप कोई automobile की website बना रहें हैं तो जाहिर सी बात है audience group में वही लोग होंगे जो car आदि पसंद करते हैं, तो इससे आपको उनके interest के बारे में पता चलता है, इससे पता चलता है कि वे आपकी साइट से किस प्रकार की जानकारी चाहते हैं, अब आप अपनी site में सिर्फ़ उन्ही चीजों को डालेंगे जो car पसंद करने वाले व्यक्ति के काम की हो।Information architectureआपको ये पता चल चुका है कि आप को कैसी जानकारियां अपने site में publish करनी है, लेकिन उन जानकारियों को किस format में आप अपने audience तक पहुंचायें कि वह देखने और पढने में और भी ज्यादा interesting लगे इस बात का भी ध्यान रखना जरूरी है।LayoutWebsite के structure या ढांचे को ही उसका layout कहा जाता है, layout डिजाईन करते समय वेबसाइट के अलग-अलग sections जैसे header, sidebar, content, footer आदि के height-width, position आदि को ध्यान में रख कर structure को कुछ ऐसे design किया जाता है कि हम अपने site के information को सही तरीके से user को present कर पायें।पढ़ें: Fluid या Liquid Website Layout Design कैसे बनाएंNavigationकिसी भी site में एक effective navigation ( menu ) का होना बहुत ही जरूरी है| Navigation से ही visitor को पता चलता है उसे जिस प्रकार की जानकारी चाहिये वो कहां और किस page में उपलब्ध है। एक अच्छे navigation को simple, साधारण और समझ में आने योग्य होनी चाहिये। Navigation को कई तरीके से बनाया जा सकता जैसे की header, sidebar या footer में link डालकर या फ़िर अलग से एक menu बनाकर pages के links को अलग-अलग category में divide करके दिखा सकते हैं जिससे की user को उसकी मनचाही चीजें ढूंढने में आसानी हो। Navigation की design उस साइट की सभी pages में समान होनी चाहिये।पढ़ें: HTML और CSS से Simple Menu Design कैसे बनायें Graphicsआपने सुना होगा की एक तस्वीर अपने आप में हजारो शब्द बयां करती हैं, ऐसे ही बिना चित्रों के आपकी वेबसाइट नीरस तथा उबाऊ लग सकती है और visitor 5 seconds में ही आपकी साइट बंद कर के कहीं और चला जायेगा। Images use करने से आपकी साइट दिखने में अच्छी तो लगेगी ही इसके अलावा graphics से आपकी website की SEO (Search Engine Optimization) भी improve होगी।  ग्राफ़िक्स का use करते समय हमें कई बातो का ध्यान रखना जरूरी होता है जैसे: Image format Resolution Size Height-Width  Color combination आपके वेबसाइट के images दिखने में attractive होने तो चाहिये इसके अलावा यह content से related और जल्दी से load भी होने चाहियेColorsजब भी हम अपनी website design करते हैं तो हमें color combination का भी ध्यान रखना पडता है, आपने देखा होगा कि ज्यादतर websites में maximum 3 या 4 colors ही use किया जाता है जिससे वह साईट और भी professional दिखाई देता है। उपयोग होने वाले images, fonts, backgrounds आदि के color को पहले से तय किये गये color combination के हिसाब से ही चुना जाता है और सभी pages में वही combination use होता है। Fontsजाहिर सी बात है अगर fonts clear और पढने लायक ना हो तो हमारी website किसी काम की नही है, इसके अलावा जो fonts हम अपने system में MS-Word आदि में देखते हैं, जरूरी नही कि उन सभी को हम अपनी website में उपयोग कर पायेंगे। Font चुनते समय हमारे पास 2 options होते हैं: हम उन्हीं common fonts का use करते हैं जो user के system में पहले से installed होते हैं या Web fonts का उपयोग करते हैं जिसमें हमें fonts को अपने site में ही include करना होता है इन सब के अलावा हमें font size, color, bold हो या light हो, content के situation से match कर रहा है या नही इन सभी बातों को भी ध्यान में रखा जाता है। WEBSITE DESIGN करने के लिये क्या सीखना जरूरी है? आजकल website बनाना बहुत ही आसान हो गया है, internet पर कई सारे ऐसे tools हैं जिनकी मदद से आप बिना कोई programming किये आसानी से अपना वेबसाइट बना सकते है| लेकिन अगर आप एक professional web designer बनना चाहते हैं, आप चाहते हैं कि किसी भी तरह की website हो आप उसे design करलें और सिर्फ़ डिजाइन नही बल्कि उसके अन्दर की सारी functionality को भी आप समझ सकें, तो इसके लिये आपके अन्दर थोडी सी programming skills होनी जरूरी है। घबराइये नही, web design सीखना बहुत ही आसान और मजेदार है।  वैसे तो website designing में कई सारी technologies हैं पर सबसे पहले आप नीचे दिये कुछ जरूरी चीजों से सीखना शुरु करें: HTML CSS Basic Javascript (Optional) jQuery   HTMLयानि की HyperText Markup Language, यह सबसे जरूरी और पहली चीज है किसी वेबसाइट को बनाने के लिये। इससे website का layout यानी की structure तैयार किया जाता है। यकीन मानिये यह सीखने में बहुत ही आसान है, और इसे सीख कर आप एक simple web page कुछ ही मिनटो में तैयार कर सकते हैं। आप सिर्फ़ 20 minutes में basic HTML सीख सकते है। CSSआपको HTML सीखने के बाद CSS (Cascading Style Sheets) सीखना आवश्यक है क्यों कि आप सिर्फ़ HTML से अपने वेबसाइट को attractive नही बना सकते। HTML से website का ढांचा तैयार किया जाता है फ़िर CSS से उसमें सजावट की जाती है यानि की रंग रोगन का सारा काम CSS से होता है। इसे सीखना HTML से भी ज्यादा मजेदार होता है, पर हां इसे सीखने से पहले HTML जरूर सीखें क्योंकि अकेला CSS कुछ भी नही कर सकता। Javascriptवैसे तो यह इतना आवश्यक नही है, आप HTML+CSS से बेहतरीन design बना सकते हैं| लेकिन अगर आप कुछ नये functionalities add करना चाहते हैं जैसे की आपने देखा होगा किसी साइट में कुछ forms होते हैं, contact form, registration form आदि जिसको fill करके submit करने पर बिना पेज reload हुये हमारा data submit हो जाता है, इस तरह की चीजों को javascript से बनाया जाता है। jQueryJavascript के कुछ common tasks को और आसान बनाने के लिये jQuery का use किया जाता है। यह Javascript से ज्यादा आसान होता है। जिस काम को करने के लिये Javascript में कई सारे lines of code लिखने पडते हैं उसे हम jQuery में आसानी से कुछ ही लाइनो में कर सकते हैं।  पढ़ें:       WEB DESIGN में USE होने वाले TOOLS: इसके लिये कई सारे tools होते हैं, designing के लिये अलग, coding के लिये अलग tools use किये जाते हैं। जरूरी नही की आप इन्हीं tools का इस्तेमाल करें, designer अपने हिसाब से अपनी पसंद की tools select करते हैं।  यहां नीचे कुछ popular web designing tools की list दी जा रही है जो beginners के लिये उपयोगी हैं:Designing के लिये tools:जैसे हम घर बनवाने के लिये पहले architecture से नक्‍शा बनवाते है, ठीक उसी तरह Website design करने से पहले हमारे पास एक विचार होना चाहिये कि website कैेसी दिखेगी। कई लोग पूरी website का design बहुत बारिकी से photoshop पर बनवाते है, लेकिन जो experts है वो Photoshop को सिर्फ एक blueprint या prototype बनाने के लिये करते है।   Photoshop Corel Draw Coding के लिये text editors: Notepad++ Dreamweaver   Web browsers: Chrome Firefox Safari Opera                           HTML : HTML का मतलब होता है Hyper Text Markup Language. HTML एक markup language है जिसका प्रयोग Website का ढा़चा बनाने के लिये होता है। HTML एक भाषा है जो कि Code के रूप में लिखी जाती है। HTML सीखन बहुत ही आसान है। एक बार HTML सीख ली तो आप एक सरल सी Static website बना सकते है। CSS : CSS का मतलब है Cascading Style Sheet. HTML हमारी website को structure देने के काम आता है और दूसरी ओर CSS हमारे HTML से बने structure को design देने के काम में आती है, ये हमारे design को Style देने के काम आती है। JavaScript: यहॉं हम पूरी तरह से programming करना शुरू कर देते है। HTML/CSS हमारी website को बना देती है, लेकिन design को interactive बनाने के लिये JS का प्रयोग होता है। Interactive से मेरा मतलब जैसे आप Facebook पर ऊपर Friend request वाले icon पर click करते हो तो नीचे एक drop down खुल जाता है। JavaScript ये detect करता है कि User ने आपकी website पर क्‍या Action किया है अौर उस action के हिसाब से वो design को बदल देता है। जब किसी website पर ऊपर images घुम रही हाेती है तो इनको JavaScript घुमाता है। HTML और CSS मिलकर एक बहुत अच्‍छी Static Website बना सकते है। अगर आपने सिर्फ Photoshop, HTML और CSS सीख लिया तो आप किसी IT company मे नौकरी ढ़ुढ कसते है और एक अच्‍छी Website बना सकते है। FRONT END DESIGN के लिये क्‍या सीख्‍ो ? HTML/CSS/JS से आप static website बना सकते है, static website मे hum database entry, Login, Register जैसे features नही बना सकते। PHP वैसे तो backend पर बहुत सी भाषायें चल सकती है, लेकिन शुरू में PHP सीखना सबसे आसान है। PHP बहुत ही powerful है और इससे हर feature perform हो सकता है। Facebook PHP पर ही बनायी गयी थी। PHP सीखना इसलिये भी फायदेमंद है क्‍योकि इससे हम कम पैसो में ही website बना सकते है। इससे हम WordPress पर web site design करन भी सीख सकते है, दुनिया की सबसे ज्‍यादा website और blogs WordPress पर बने है, तो PHP सीखने से आपके लिये WordPress बनाना आसान हाे जायेगा। DataBase जब हम Facebook पर ID बनाते है या YouTube पर video देखते है। तो ये सारा data जहॉं store होता है उसे हम Data Base कहते है। सबसे ज्‍यादा प्रयोग होने वाला Data MySQL है इसे सीखने के बाद आप अपनी website पर लोगो का data भी store करवा सकते हो। MySQL जैसे data base मे कुछ भी store करवाने के लिये PHP जैसी भाषाओ का प्रयोग हो रहा है। कहाँ से शुरू करे ? बहुत से लोग ये सवाल पूछते है, मैं आज आपको चरण-दर-चरण बताता हूँ कि क्‍या करना है। HTML सीख्‍ाना शुरू करो। साथ साथ photoshop के basic सीखो, photoshop मे बहुत ज्‍यादा advanced जाने की जरूरत नही है। बेसिर आने चाहिये बस । जब HTML में अापका हाथ चलने लग जाता है तो CSS सीखना शुरू कर दिया है। रोज HTML / CSS प्रयोग करके कुछ ना कुछ बनाओं। HTML / CSS का अच्‍छी तरह से सीखने के बाद JavaScript सीखना शुरू करो। karo JavaScript को बेसिक जान लो। फिर PHP शुरू करो, और कुछ projects बनाकर देखो। WordPress पर websites बनाना सीख्‍ाो। अब PHP और DataBase को साथ साथ उसको इस्‍तेमाल करके कोई भ्‍ाी सरल project बना लो। इतना सब कुछ करने के बाद आप एक बढि़या level के Web Design बन जाओगे। इतने हुनर होने के बाद आप Internet पर Freelance word करके dollars मे पैसा कमा सकते हो। या किसी अच्‍छी company मे नौकरी के लिये आवेदन कर सकते हो। Web Designing एक ऐसा हुनर है जिसकी आने वाले समय में बहुत मांग होगी। Expert level पर जाने के लिये मेहनत करी जायेगी। लेकिन मेहनत से डरने वालो के लिये जीवन में सिर्फ गरीबी ही लिखी है। अगर आपको अभी भी Web Designing के बारे में कोई सवाल है तो नीचे comment करे, और मुझे उसका जवाब भी दे कि "क्‍या आप Web Designing सीखना चाहते है ?" धन्‍यवाद,