Community and Content Guidelines

Last updated: 2 Nov 2026

Wefru is a place for local businesses and their customers to find and trust each other. These guidelines explain what you can and cannot post. They apply to listings, products, business websites, digital cards, blogs, Q&A, comments, reviews, rental posts, job posts, job seeker profiles and messages. They form part of our Terms and Conditions.

1. General rules for all content

• Be real. Post only about real businesses, products, services, jobs and items.
• Be honest. No fake reviews, fake ratings, fake products or misleading claims. Do not review your own business or ask others to post fake reviews.
• Be respectful. No abuse, threats, harassment or hate based on religion, caste, gender, race, region or any other identity.
• Respect privacy. Do not post anyone's phone number, address, photos or documents without their permission.
• Respect rights. Post only text, photos, logos and videos that you own or have permission to use.
• Keep it legal. Nothing that breaks Indian law or that is listed as prohibited in our Terms.
• No spam. No repeated posts, keyword stuffing, unrelated links or mass promotional comments.

2. Listings and products

• Use your real business name, correct category, true address and working contact number.
• Use your own product photos and describe products accurately. Show prices honestly.
• Do not list banned items such as drugs, weapons, wildlife products, counterfeit goods, adult content, prescription medicines sold without a valid process, or anything else restricted by law.
• One business should have one main listing. Do not create duplicate listings to appear more often.

3. Blogs, Digital Diary and Q&A

• Write original content. Do not copy articles from other websites.
• Answers should try to help. Mention it clearly if you are promoting your own business.
• Do not give dangerous medical, legal or financial advice, or claim guaranteed results.
• No fake news, rumours, or content designed to mislead.

4. Rental, sell and donate posts

• Post only items or property that you own or are authorised to sell, rent or give away.
• Use real photos, state the condition honestly and remove the post when the item is no longer available.
• Do not ask for advance payment before the other person can see the item or property.

5. Job posts

• Post only real vacancies with a correct job title, location and salary range where possible.
• Never ask job seekers to pay any fee for registration, training, interview, uniform or joining.
• No discriminatory requirements that are illegal, and no misleading "work from home" or "easy money" schemes.
• Use job seekers' details only for hiring.

6. Doctor profiles

• Doctors must show their correct name, qualification and registration details.
• No claims of guaranteed cures or miracle treatments.

7. What gets removed

We may remove or hide content, without notice, if it:

• breaks these guidelines, our Terms or the law;
• is fake, misleading or a duplicate;
• infringes someone's rights or privacy;
• is reported through our Grievance Redressal process and found valid;
• must be removed under a court or government order.

8. Strikes and suspension

For serious breaches, such as fraud, fake job offers that ask for money, child sexual abuse material, threats of violence or impersonation, we may suspend or close an account at once without earlier strikes, and may report the matter to the authorities. Strikes may expire after to be updated without further breaches.

9. Reporting and appeals

If you see content that breaks these guidelines, report it through a support ticket or email [email protected] with the link and reason. If you think your content was removed by mistake, reply to our notice or raise a ticket and we will review it.