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WHY DIGITIZATION REQUIRED FOR SMALL AND MEDIUM SIZE BUSINESS


After Industrialization, it’s the Information  Age, here all about mean Google. If you are not exist online, you can not drive upon your motives effectively. Why digital world influence so much? Today, you can not name any successful business that does not have website, a blog, or even not its own account on Facebook or Twitter.

WHY YOUR BUSINESS SHOULD GO DIGITAL

Going digital is convenient and more effective way to enable your business success because of low start-up costs, extensive reach to consumer and  popularity. Many studies tell that co-ordination of digital content and social media marketing effectively helps Business to reach more consumers. As compare to traditional business strategy online business can easily track their progress and success with the help of digital tools and techniques such as clicks, views or responses your product or campaign at very low cost.

MERITS OF DIGITIZATION

  • It provides small and medium size Business the opportunities to compete and attract targeted audience only. So, resources are used in optimum manner that can be cost effective for organisation. Business focused only targeted traffic that becomes result oriented.
  • When business implement online business strategy then it can be easily measurable by the cost and percentage rate of the incoming traffic converted.
  • With the help of digital tools business can promote their Brand and products. People can find out your presence at anytime, anywhere which can enable your business to generate better revenue.
  • Small and medium size business have little budget to mitigate their various operational cost. So, digital marketing provides them a flexible platform which can be fit according to their budget.
  • Starting phase of every business required more attention and focus in business environment. Go digital is a best way to comply with this very effectively. They have not required physical departmental presence, it can be filled by virtual department and stores.

    • DEMERITS OF DIGITIZATION

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