Corporate Blog

What is a Meta Description?

A meta description is a short snippet, a description tag in HTML, that summarizes a webpage's content. On a search engine results page (SERP), the meta description appears under the page title and URL.

It's a crucial component of on-page SEO, which is why you need to understand its optimization best practices. 

Here's a list of elements you need to write a good meta description:

How to Write Meta Descriptions for SEO

Now that you know what a meta description is and why it's important for your site and content, let's go over how to write one. A good meta description prioritizes the user experience and has the following three features:

• Answers these user questions: "What is the page about?" and "Why is my page the best choice for the search?"
• Includes the primary keyword the page aims to rank for. Including the target keyword here is an on-page optimization opportunity. 
• Uses benefits-focused content. Tell the reader what they'll get from clicking on your listing. 
• Make it unique
• Make sure it matches the content of the page
• Show specifications, where possible 
• Use your focus keyword
• Include a call-to-action

To write a good meta description and increase your organic search click-through rate:

Put the most important information first

Every meta description needs to quickly communicate the subject matter - and benefit - of your page. If the web page is for a specific product, brand or topic, put those terms and keywords at the beginning.

Make your meta description conversational

Write for people, not search engines or algorithms. Natural language communicates better.

Position all content in terms of the benefits for the user

Rethink the concept of search engine optimization to search experience optimization. 

Edit it two or three times

With a second and even third pass through, you'll see better ways to fit more benefits, details, and value into the allotted space.

Don't be afraid to go back and update your meta descriptions, either! (But do note that updated meta descriptions don't immediately change on the results page - bots have to crawl your page again to pick up the change.)  

Best Practices When Writing Meta Descriptions

• Length should be up to 920 pixels on desktop and 680 pixels on mobile, and no more!
• Use action-oriented language. It gets clicks!
• Make it specific and relevant. Put that keyword in and don't create duplicate meta descriptions!
• Don't deceive users. They will hate you for that!
• Provide a solution or benefit. Create value!

Write like this and meta descriptions become more than simply another important ranking factor for your page. It makes clicking your blog post, product or web page the only practical action. Hello, high CTR!
 

What To Avoid When Writing HTML Meta Descriptions

• Don't stuff keywords. Repeating your keyword 9 times will get you penalized.
• Don't copy and paste a large block of content from the page or post as the meta description. Take the time to write unique copy to give your user and search engines a page description that serves as your mini-ad.
• Don't use the same description on more than one page or post. That confuses the search engines' bots and dilutes the effect. The same goes for your title tags and overall page content - you can run a site audit to check for duplicate content.  

The country is going to be a slave again

The country is going to be slaves again. The only difference is that earlier England slaves were now the way America's california company is doing Data Collect (ContactNo, Email, Bank Balance, Persoal Details) from our country, little free services. Free wifi free (google free wifi railway station) email services such as De Qar, websites like free socalmedia collect and store data and sell your produts, the day is not far when we will be completely enslaved if our Government and IT Industries and entrepreneurs, did not focus or the country would soon become a slave,

The country is suffering from cancer like whatsapp, facebook, tik tok, the future of youth is worsening due to diseases like whatsapp and facebook, loss of company and employee is normal 2 to 4 hours a day, And the general public passes the time 5 to 6 hours through them, and shares so many contact no and their personal data for free, which they use in marketing and what we get is just the time pass, youth of the country. Today bus is busy making videos on an app like tik tok, where they should focus on making their country and their future, not only be dependent on government job but also the country will move forward if we startup on PST (Problem Solving Technique).

Like China has created an anti-barrier, Google is not used there, their search engine is Baidu, there is no app, their own snapchat runs, even YouTube does not run their own, this would benefit them. The data of the country remains in the country, it is not known in the other country that due to which the company of other country gets marketing there very less and the country becomes financially strong.

It is not like that, we are behind you, you do not know, the most puzzle free email services provider company in the world was Indian and you also know the name well we are talking about HotMail, whose founder was Sabeer Bhatia but

If you do business or want to do it then definitely read it, otherwise you may have to close your business in a few days.

15 years ago, there was no such place where there is no PCO. Everywhere Tata Indicom's Coin Box was found, put the Coin and call, you had to pay a charge of about 6 rupees per minute, then when the mobile phone came in everyone's pocket, the PCO started shutting down. Then all those PCO people started selling the phone recharge. Now the recharge has also started going online. Have you ever noticed ..? Nowadays every third shop in the market is of mobile phone. sale, service, recharge, accessories, repair, maintenance. Now a lot of apps like Sub Paytm, Free Recharge, Phonepe are on fire today, which makes it easy to recharge, now people have started booking railway tickets from their phones too .. Now money transactions are also changing .. Currency Note was first replaced by Plastic Money and now Digital has become a transaction. The world is changing very fast .. So you also change the way of doing business, otherwise you will be left behind.

You must have often heard, saying to mobile shoppers that the customer makes online orders only by looking and touching the mobile at our place, every day business man makes a ruckus on the streets. Online company, giving so much discount on online produts That is, our Produts do not sell, Lala ji's shop has been running for 80 years but she is able to sell her goods only to the people around her, and the online shops are selling salmon across the world. This company is in 20 to 25 years, they are selling their respect all over the world and Lala ji is able to sell only to the people nearby. If the number of their customers is very high, then they buy more quantity of goods which are very cheap and sell them at a cheaper rate, even the small business man should think that changing his business model does nothing. You have to change the way of your business, you have to come online.

History is a witness which has not changed itself and business over time, it has been wasted, Kodak did not pay attention in the process of selling photo paper. He used to sell 85% of the world's photo paper! The largest company at that time was Kodak. The first digital camera was patented in 1972 by Texas Instruments Inc, although it is not known if it was ever made. In 1975 an engineer named Steven Sasson of Eastman Kodak tried to make a digital camera. This camera was generally recognized as the first digital stan snapper, a prototype. It used a CCD technology sensor with the then technology developed by Fairchild Semiconductor. The camera weighed about 4 kg and took a black and white photo, its resolution was 0.01 megapixels, and in December 1975 it took 23 seconds to record the first digital image. Kodak did not adopt Digital Camera in his photo paper greed, Marketing Team, Neil j gunther, explained, but Kotak did not understand that it was profitable to sell camera, film, photo paper, earning 80% margin, 2001-2012. Down in 2001 adopted the digital room but by the time it was too late 2012 got bankruptcy kotak. See also other examples HMT (watch), BAJAJ (scooter), DYNORA (TV), MURPHY (radio), NOKIA (mobile), RAJDOOT (bike), AMBASDOR (car), DINESH (cloth). Was not even then out of the market. reason? They did not change over time!

E-Commerce Market of India (Online Shopping Site Amazon, Flipkart other)

It was worth about US $ 3.8 billion in 2009 (2,65,54,40,00,000.00 Indian rupees today), it reached US $ 17 billion in 2014 and US $ 23 billion in 2015 and by 2016 it was 38. Billion US dollars, the Indian e-commerce market is expected to touch the level of US $ 84 billion in 2021 (economictimes.indiatimes.com this data is taken from Internet research)! In today's modern time, if you want to do some business or you are doing business and your business is not online, then you are lagging behind time. In today's time, online platforms are helping the most in advancing every type of business. Actually, in today's time, website is necessary to affect the target consumer and there are many reasons for this.

In today's time, why a suitable website website is necessary to pursue any business and what are its benefits, let's know.

Your business will be open 24 hours for 365 days

You cannot work 24 hours and at the same time you cannot open your Shop or Office 24 hours. Do you know that 30 to 40% of Businesses around the world are working at night (no one wants to work at 3 pm, but some people prefer to shop then. Having a Business Website or Ecommerce Store means that Your business is open 24 hours. You can sell all products or services. Your business is open for 365 days without any supervision (such as when you are at the shop or if you are an assistant). There will be no opening of the hour or closing (there is no need to open and close the center everyday like a shop).

Local to global

If you come online then your business scope increases, your products / services can be inquired not only in the local area but from any corner of the world.

Your business will be on google

Over 81% of people search on Google before purchase to inquire about Produts. If your business is also in Google's search results, then you will also have full chances of coming enquary.

Showcase of your products / services, not only you can display your products / services or explain your services in detail with beautiful images,

Only 99Rs Bring Your Business Online Call @ 999703636

Have you ever noticed ..? Today's era is of technology is of online

Uber is the only software. He does not even have a car of his own, yet he is the world's largest taxi company! Airbnb is the world's largest hotel company, even though they do not have a hotel of their own! Many examples can be seen such as Paytm, Ola cabs, Oyo rooms! US. Now there is no work left for young lawyers, because a software called IBM Watson gives better legal advice in a moment. 90% of US lawyers will become unemployed in the next 10 years. Those who save 10% will be Super Specialists! Software named Watson performs Cancer Diagnosis 4 times more accurately than humans. Computer will be more intelligent than humans by 2040! In the next 15 to 20 years, 90% of cars will disappear from the roads around the world. Those who will survive will be either Electric Cars or Hybrid. Roads will be empty, consumption of petrol and diesel will decrease by 90%, this will make entire Arab countries bankrupt. You will get a car from a software like Uber and in a few moments a driverless car will be standing at your door. If you share it with someone, then that ride will be cheaper than your bike! 99% Accidents will be stopped due to cars being driverless .. This will close the business called Car Insurance.

No employment like driver will be left on earth. When 90% of the cars disappear from cities and roads, problems like Traffic and Parking will automatically disappear ... because one car will be equal to 20 Cars today.5 or 10 years ago, there was no such place where there is no PCO. Then when the mobile phone came in the pocket of all the people, then the PCO started to stop .. Then all those PCO people started selling the recharge of the phone, now the recharge has started on-line too!

Prepare to change over time! Therefore ... a person should keep changing his business and his nature as well over time.

This information is taken from Wikipedia.

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