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Market research process every research problem is unique and required special imposes and approves one way to face the uniqueness of every problem is to tailor the result work according to individual needs however in practice there is a sequence of step called research process that have to be followed will adopting a research project.. identify and define problem identifying and refining the probl...
Need for Digital Marketing the lead for formal letter digital marketing strategy is as follow changing Trends companies which are observe and recognise this trend do not use the normal promotional approaches which are commonly found online search companies try to understand their consumer and tailor offer accordingly this organisation used deciding strategy and everything that the internet is not...
Media of advertising in this world of Information Technology no product or service may be kept along from the consumer if producer has determine to do it media may be direct or indirect direct method of advertising refer to such techniques direct contact with the potential buyers is made indirect method involve the meritor to contact the consumer to hall for producer at present no company generall...
Classification of advertising in advertising management there are different types of classification of advertising or advertisement on the basis of geographically spread this is the first part of the classification of advertising and it include three subpoints like.. National advertising when the advertisement is broadcast across the country it is called National advertising for example Patanjal...
Channel of distribution it is fail of marketing channel of distribution indicate routines of Thor which goods and services Floor Move from producer to consumer basically distribution is with various activities such as movement and storage of goods and legal promotion and financial activities involves in the transfer of ownership from the producer to the consumer is channel of distribution for a p...
Branding branding is the management process by which a product is branded it is General term covering various effective activities such as giving a brand name to a product designing a brand mark and establishing and popular things it more space quickly branding is a strategy that is used by marketers to differentiate product and companies and to build economic value for both the consumer and the b...
Factors influencing marketing mix There are several market force that affect the marketing mix the marketing mix variable are control level factor and the marketing manager is free to Ultra and control such variable as he likes the market force are in portable variable and the marketing manager cannot have a hold over such variable as a likes can ad just the marketing mix in the light of such for...
Contingency approach like i delete you off organisation behaviour contingency approach is being a flight to paris to contingency approach of powerful is spanish for douglas our place is 15 in all situations either effectiveness of a power bills depends on it matter the situation illegal mills free willy that time of loser power shetty who has the louvre call contingency approach to powers.. agains...
Concentration of power there is a school of thought which are gives that Pawan may concentrate in the hand of a few in spirit of the structural functional adjustment in the organisation it is claim that a basic dynamic of organisation process is an inexorable passage of control into the hands of an Elite and polygraph calls it Iron low of oligarchy... Tactics to gain power it is a natural for peop...
Organisational politics it's refer to the purse suit of individual agenda and self interest in an organisation without regard to their effect on the organisation effort to achieved its goals.. emerging of politics politics is universal for nomine in organised society politics behaviour is not limited to those who hold position we can accept politics beware in every organisation people and gro...
Discuss the factor affecting cohesiveness group is an important factor that influence is group effectiveness group to the degree to which group member from a strong collective need to reflecting a feeling of honesty's in other words it refer to the action to which member of a group are unity and creat together group cohesiveness denotes at attraction that group member feel for one another is t...
Interpersonal effectiveness interpersonal effectness is an emerging area in organisation behaviour studies which talls about using interperson is situation that is involving more than one person profitability it is a combination of skills that underline and individual ability to act advantages in interperson situation whatever it is related to once objective relationship or self respect here under...
Personality the term personality has been divided from latin what person are which means to speak through personality traditional refer to how people in France other through their external experience more preciously personality they knows the psychological characteristic of a unique personal and a major determines of his behaviour.. theories of personality for the further of theory propose that ev...
Essential elements to the operation of control system in an organisation planning planning and control are closing linked with each other planning without control is Managerial s and control without planning is blind planning provide the basis of control control bring to light all bottle legs to work performance and operates as a straight pointer to the needs of the situation.. action control empl...
Responsibility responsibilities define as an obligation to perform or complete the science it is the duty of the subordinate to complete the delegated task quality it is generate out of superior subordinate relationship Where are junior is bound to perform the task assign to him by the signal hands the follow of responsibility is bottom up as a subordinate is responsible to his and her senior the...
Decision making one of the most important function of a manager is to tag decision whatever a manager does he does throw decision making each managerial diseases is concerned with the process of decision making decision making is a mental process it is a process of selecting on the best alternative of doing work.. definition of decision making a decision making it simplest from is selection of and...
What is management by objective MBO in the present changing economic all techniques of Management do not give better result expansion of Business and change in technology have in your thinking in managerial approach that MBO was developed by Peter drucker who emphaside that performance of should be direct toward that achievement of all business objective MBO is also cannot buy the names Manag...
Scientific management Taylor was born in 1856 is fill our Delphi USA he start his career as an apprehentic in a small machine making shop in 1870 and grow up the position of chief engineer of midwell speed work in 1884 at the age of 28.. Taylor applied scientific to management he presented his first paper a piece rate system in 1895 his second paper shop management was published in 1903 his famou...
Promotion promotion it is a type of communication between the bio and the Sailor the Sailor the buyer to purchase their goods or services through promotion this method create interest in the minds of buyer and help to generate loyal customer.. types of promotion that task of business promotion maybe carried out by and individual are from a body corporate or a Banker best on the nature of their ope...
Learning theories learning theories are sometimes referred to as stimuliz response theory because they are based on the premise that observable response to specific external stimuliz single that learning has taken place the following for theories have been afford to explain the process by which we acquired pattern of behaviour.... classical conditioning psychologist was the first to explain condit...
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